Engage with thousands of attendees, connect directly with the Latino community, and align your brand with one of the nation’s most recognized cultural celebrations. Through top-tier entertainment, immersive activations, and citywide media exposure, Fiesta Broadway 2026 offers brands a powerful platform to build meaningful connections and grow their reach in the heart of Los Angeles.

Fiesta Broadway is more than a festival — it’s a proven cultural platform that delivers meaningful brand engagement at scale. Now celebrating its 33rd edition, the largest Latino cultural celebration in the United States brings together families, young adults, and emerging consumers for a full day of music, food, and community. Sponsors don’t just gain visibility — they become part of an experience that audiences trust, remember, and return to year after year.