For more than three decades, Fiesta Broadway has created a unique space where culture, community, entertainment, and brands come together in the heart of Los Angeles.

For sponsors, that means more than placing a logo at an event. It’s an opportunity to show up where the community is, create memorable experiences, introduce products, build relationships, and engage consumers in a highly visible, authentic environment.

In 2027, Fiesta Broadway celebrates its 34th edition — and another opportunity for brands to become part of a Los Angeles tradition.